• Responsive design: Clean catalog and product pages with anchored info (Specs, Warranty, Shipping & Returns).

• Conversion paths: Add-to-cart always visible on long PDPs; sticky mini-cart; one-page checkout.

• Search & filters: Facets by brand, category, compatibility, price, and stock status; fast type-ahead search.

• Content blocks: How-to sections and accessory cross-sells to lift AOV.

COMMERCE & PRICING ENGINE

• Role-based pricing: Retail, Trade, and Wholesale price books with automatic display based on user role.

• Custom registration & approval: Trade signup form (company details, VAT, reseller info) → admin review → auto-assign role on approval.

• Visibility control: “Login to view trade pricing” on PDPs and category pages (retail sees RRP).

• Tiering & MOQs: Optional quantity price breaks, minimum order quantities, and carton rounding where required.

• Payment options: Local gateway integration (cards + Instant EFT), plus Purchase Order for approved trade accounts.

• Tax & invoicing: VAT handling, downloadable tax invoices, and order status emails branded to Rapple.

INTEGRATIONS (SAGE)

• Stock & price sync: Scheduled SAGE API sync updates inventory quantities and price books (per role) to keep the store accurate.

• SKU mapping: One-to-one mapping between WooCommerce SKUs and SAGE items; graceful handling of discontinued SKUs.

• Sync reliability: Queue + retry logic, error logs with admin alerts, and manual re-sync controls in WP admin.

• (Optional) Order export: Prepared endpoints/hooks to push completed orders back to SAGE if/when enabled.

OPERATIONS & B2B TOOLING

• Trade dashboard: Quick re-order, saved lists, order history, invoice downloads, and address book.

• Bulk ordering: CSV quick-order and “add many to cart” for frequent buyers.

• Shipping logic: Courier rules for fragile/heavy items using dimensional weight; regional zones; click-and-collect.

• Returns & warranties: Structured RMA flow and warranty notes to reduce support load.

SEO, ANALYTICS & PERFORMANCE

• Tracking: GA4 + conversions; Meta Pixel; product feed ready for remarketing.

• Schema: Product, Breadcrumb, Organization.

• Speed: WebP images, lazy loading, caching, and trimmed assets for fast mobile performance.

RESULTS

• Fewer manual updates: SAGE price/stock sync removed constant spreadsheet work and reduced pricing errors.

• Higher B2B adoption: Frictionless trade signup + role pricing increased wholesale order share.

• Better margins & AOV: Tiered pricing, compatible accessory cross-sells, and bulk tools lift basket size.

• One storefront, two audiences: Retail and professional buyers served cleanly without separate sites.