Year
2025
Role in project
REBRAND & LOGO DESIGN | ECOMMERCE UX/UI | WEB DEVELOPMENT | SEO & ANALYTICS
ABOUT THE PROJECT
FROM FACTORY FLOOR TO NURSERY | A COMPLETE REBRAND + E-COMMERCE LAUNCH…
For BabyRoomz (Strand, Western Cape), we delivered a full brand refresh and a conversion-focused online store. The new identity, product storytelling, and streamlined checkout showcase in-house manufacturing quality while making it simple for parents to browse, customise, and order.
A Complete Online Transformation
Website Features:
NEW LOGO & VISUAL SYSTEM: Fresh mark, palette, and typography rolled out across web, socials, and stationery.
RESPONSIVE STORE: Mobile-first catalog and product pages with anchored info (Specs, Lead Times, Care & Safety).
PRODUCT OPTIONS: Finish/colour variants, made-to-order notes, and transparent availability.
PAYMENTS (SA-READY): Local gateway integration (cards & Instant EFT) with automated order emails.
DELIVERY LOGIC: Tiered courier/delivery for bulky items plus local pickup where applicable.
TRUST BUILDERS: “Made in SA”, warranties/after-care, and on-page testimonials.
SOCIAL & ADS ENABLEMENT: Meta Pixel + product catalog for FB/IG Shops and remarketing (leveraging their large audiences).
ANALYTICS & SEO: GA4 + conversions, Product/Organization/Breadcrumb schema, optimised titles/meta.
PERFORMANCE: WebP imagery, lazy loading, caching, and lean assets for fast mobile loads.
RESULTS:
COHESIVE BRAND: Modern identity that reflects handcrafted, SA-made quality.
HIGHER-INTENT TRAFFIC: Social catalog + pixel groundwork turns audiences into store visits.
SMOOTHER CHECKOUT: Clear variants, shipping, and lead times reduce friction and boost completed orders.
READY TO SCALE: Easy to add products, finishes, and bundles as the range grows.
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Testimonial by Seagull Photography
Happy is an understatement! The way Jean @Square1Media took so much professional care into getting to know my photography business and incorporating my personality and character into the design of the website just reflects how talented he is! He exceeded my expectations by how fast he delivered the final product and the exceptionally professional quality thereof; with highly affordable prices. Additionally, he provided valuable and professional advice! Definitely telling all my upcoming business friends!
